Transform Your Massage Business with the Easiest Marketing Tool: Instagram

MODULE 1

Foundations + Finding Your Why

Before you dive into creating content or trying to “beat the algorithm,” you’ll get crystal clear on your purpose and what makes your business stand out.
Inside this module, you’ll discover:

• The mindset shifts that will set your Instagram strategy up for long-term success

• How to find your unique “why” (so you stay consistent—even when growth feels slow)

• A behind-the-scenes look at my Instagram growth journey and what’s truly possible

• Why Instagram is one of the most powerful tools for growing your massage business today

• And why I’m not just teaching this—I’ve lived it

Start strong with a solid foundation before jumping into strategy.

MODULE 2

Set Up for Success

Now that you’ve got your foundation, it’s time to get clear on what you actually want Instagram to do for your business.

In this module, we cover:

• How to set intentional goals for your account (so you’re not just posting aimlessly)

• Identifying your ideal client—and creating content that actually speaks to them

• The truth about niching down (and how to do it without boxing yourself in)

• What to post, what to avoid, and how to start showing up with confidence

This is where your strategy starts to take shape—and your Instagram begins to work for you.

MODULE 3

Instagram 101 — Build a Profile That Works

Think of your Instagram as your digital storefront—it should be clear, inviting, and doing some of the heavy lifting for you.

Inside this module, you’ll learn:

• The different types of posts (Reels, carousels, stories, lives—and when to use each one)

• How to choose the best format based on your goals and comfort level

• The 3 types of accounts on Instagram—and which one is right for you

• How to optimize your bio so that dream clients know exactly who you help and how to book you

By the end of this module, you’ll have a profile that attracts the right people—and content that’s designed to convert them.

MODULE 4

Filming, Editing & Equipment Essentials

Learn how to make your content look clean and professional—without expensive gear.
We’ll cover:

• Simple lighting and camera setups that make a big difference

• The best angles to showcase your work

• Easy editing tips to enhance your videos

• My favorite beginner-friendly apps to save you time and stress

By the end, you’ll have a simple setup and go-to apps that make content creation quick, easy, and actually effective.

MODULE 5

Mastering Engagement

In this module, you’ll learn how to work with the algorithm instead of against it—so more of the right people actually see your content.

We’ll cover:

• How the Instagram algorithm really works (and how to use it to your advantage)

• What insights to pay attention to—and what to ignore

• How to write captions that connect and convert

• A simple hashtag strategy to boost visibility without overthinking it

By the end of this module, you’ll know exactly how to create posts that not only look good—but actually get seen, spark engagement, and bring in new clients.

MODULE 6

Your Content Strategy

Now that you know how to post—let’s make sure it’s part of a bigger plan.

In this module, we’ll break down how to create content that’s not only consistent, but intentional—so every post moves your business forward.

You’ll learn:

• How to define your content pillars so you always know what to post

• The most effective story features to build trust and connection

• Tips for a clean, professional feed—without obsessing over perfection

By the end of this module, you'll have a simple strategy you can stick to—one that makes posting easier, more consistent, and actually gets results. 

I know what it feels like to want more for your business but not know where to start.
That’s why I created this course—to be the guide I didn’t have.

You don’t need to do everything. You just need to do the right things—and that’s exactly what you’ll learn here.

You’re closer than you think.
Let’s get started.